School
Emergency Guide

(800) 327-7992

Media Procedures

SCHOOL DISTRICT ASSUMES RESPONSIBILTY FOR ISSUING PUBLIC STATEMENTS DURING AN EMERGENCY
  • Superintendent serves as district spokesperson unless he/she designates a spokesperson. If spokesperson is unavailable, an alternative assumes responsibilities.
  • District Spokesperson: _______________________________________________
  • School Public Information person acts as contact for emergency responders and assists district spokesperson with coordinating media communications. If Public Information person is unavailable, an alternate assumes responsibilities.
  • School Public Information person: ______________________________________
  • Alternate Public Information person: ____________________________________
DURING AN EMERGENCY, ADHERE TO THE FOLLOWING PROCEDURE:
  • Principal relays all factual information to Superintendent.
  • Superintendent notifies other schools in district and may ask school Public Information designee to prepare a written statement to media.
  • Establish a media information center away from school.
  • Update media regularly. Do not say, “No comment”.
  • Do not argue with media.
  • Maintain log of all telephone inquiries. Use scripted response to inquiries.
MEDIA STATEMENT
  • Create a general statement before an incident occurs. Adapt statement during crisis.
  • Emphasize safety of students and staff first.
  • Briefly describe school’s plan for responding to emergency.
  • Issue brief statement consisting only of the facts.
  • Respect the privacy of victim(s) and family of victim(s). Do not release names to media.
  • Refrain from exaggerating or sensationalizing crisis.